Updated: Feb 21, 2020
Here’s a hint: you’re exactly where you need to be. Assess, adjust and let’s get you back into alignment, pronto.
I’m guessing that you’re chipping away at a long list of to-do’s right about now. Don’t worry, I am too. If social media has fallen off that list, here’s a quick exercise that will bring it back and only take a few minutes.
Think of it as your social media wellness checkup. While it doesn’t include the kitchen sink, participating in the exercise will help you first, GET REAL on the status of your social media program (online community building) and second, bring it back into alignment by setting goals so that you can start achieving results.
Believe it or not, your online community wants to hear from you.
In order to get results, you need a plan. To create a plan, you need goals. And to set goals you need to get honest with yourself about where you’re at with your own program. What’s been your proudest moment? Where are you hung up? What’s holding you back? Are your challenges excuses? Is what’s impacting you internal or external, or both?
You can complete the following exercise in just a few minutes. I encourage you to print this out and write your answers with a pen and paper. Old school, I know. Seriously, turn off your digital devices while completing the exercise.
Social Media Wellness Quiz
Have I truly committed to social media so far in the last 6 months? y/n Example Answer: Heck no. I need to get my sh** together.
How can social media help me accomplish my goals? Example Answer: It can help me reach a global audience especially with new features like live streaming.
Am I using the right channels to reach and motivate my primary audience? Example Answer: Not exactly. I’ve been completely neglecting LinkedIn.
Has my content been effective? Example Answer: Yes! My live tweets at conferences have brought me new prospects.
What value am I offering through social media content to keep people coming back? Example Answer: People like my free tools and insights which keeps them engaged on my channels and returning each week.
Does my content accurately reflect who I am? Example Answer: Not really. It’s mostly just articles I share.
Is my call-to-action (CTA) clear? Example Answer: No. Which could be why engagement dropped on my Facebook page.
Am I using the best tools? Example Answer: Not sure. I use Hootsuite but there are probably others.
A brand/organization that I enjoy following on social media is ______ because___. Example Answer: Glossier for their cheeky personality and fresh, minimalistic look/feel.
If given a magic wand, the first thing I’d change about my social media content is ___________. Example Answer: Consistency. I know I can make the time and create better content and need to finally commit to it as a priority.
You’ve probably realized by now that there are no right or wrong answers to this quiz.
Your answers are valid and you’re already further along than you were when you began the quiz. Bravo! Ideally, you’ve written your answers down. Start by moving forward with #10.
Here’s a hint: Your first step is making your answer to question #10 a reality. Do it. No excuses. I know that you can do this.
The next step is up to you! What do you need to to do fully commit to your social media strategy? Then, execute.